The current domestic hardcore off-road segment has already moved beyond the initial stage of involution centered merely on hardware and exterior styling, and entered a new phase of value competition characterized by "urban-wild coexistence." Relying on the GAIA all-domain intelligent control technology foundation, the 2027 Zongheng G700 takes "one car, two lifestyles" as its core product philosophy, attempting to solve the industry pain point of traditional hardcore SUVs, namely that "city and off-road are difficult to balance," and bringing a new solution to the 300,000-450,000 yuan all-domain luxury off-road segment.
Zongheng traverses the world's extreme frontiers, reshaping a new benchmark for Chinese luxury off-road
At the event, Liu Yong, Executive Deputy General Manager of Zongheng's Domestic Marketing Center, said that in less than a year, the Zongheng brand has moved from a domestic starting point to the global stage. In 11 months since its launch, the Zongheng G700 has surpassed 30,000 units in global sales and claimed the top spot in Chinese luxury SUV sales in eight countries, including Saudi Arabia, the UAE, and Mexico, achieving a key breakthrough for a Chinese luxury off-road brand in the global market.
Viewed within the industry coordinate system, Zongheng's speed is not an isolated case. In the first half of 2026, the domestic passenger vehicle market as a whole entered stock competition, yet boxy vehicles and hardcore SUVs expanded against the trend, with cumulative sales exceeding 440,000 units and the full year expected to approach the 1.5 million-unit level, accounting for nearly 12% of the SUV market. During the same period, the new energy penetration rate in the off-road segment exceeded 50%, among which plug-in hybrids became the absolute mainstream because they balance commuting economy with off-road capability. A deeper change has occurred in the competitive landscape: the share of Chinese brands in this niche market has risen to about 70%, while imported fuel off-road vehicles are being rapidly marginalized. In 2025, among the top ten sellers, only the Toyota Prado remained, with annual sales of less than 21,000 units. The Zongheng G700's ability to achieve 30,000 global sales in 11 months and rank first in Chinese luxury SUV sales in eight countries is precisely a product of this industrial curve—Chinese luxury off-road is no longer merely a "cost-effective alternative," but is directly competing with established Japanese and European flagship models in the Middle East and Latin American markets.
One car, two lifestyles, interpreting the product philosophy of urban-wild coexistence
Luxury off-road in the new era is not the extreme stacking of a single performance dimension, but a well-rounded experience across all dimensions. Understanding contemporary users' attitude toward life—"both the warmth of daily life and the far reaches of mountains and seas"—the Zongheng brand stepped out of shallow competition over specifications and used the product philosophy of "one car, two lifestyles" as its entry point to create the 2027 Zongheng G700. The new vehicle deeply integrates four core advantages: hardcore off-road capability, ultra-long range, Huawei Qiankun intelligent driving, and immersive luxury comfort, completely bidding farewell to the traditional off-road "unbalanced" shortcomings, so that urban life and love for the mountains and wild no longer require trade-offs.
"One car, two lifestyles" may appear to be a product philosophy, but behind it is in fact a shift in demand for the hardcore off-road category. In earlier years, customers in this segment were mainly professional enthusiasts and tool-oriented buyers, and urban commuting was almost not within consideration—traditional fuel hardcore SUVs generally consumed more than 14L/100km in city driving, and the label of "hardcore off-road, useless for family use" deterred the vast majority of family users. Plug-in hybrids changed this equation: when depleted-battery fuel consumption dropped to 5 to 6 liters and pure electric range was extended beyond 200 kilometers, the "gas guzzler" became the "fuel-saving king," and the circle barrier was directly broken. Today, high-net-worth composite customer groups have become the core increment, simultaneously raising three needs: urban commuting, long-distance travel, and business reception. This also explains why the 2027 Zongheng G700 must, on an off-road vehicle with a body-on-frame chassis, simultaneously invest in zero-gravity seats, CDC + air suspension, and advanced intelligent driving—the main battlefield of category competition has shifted from "whether it can get through" to "when it cannot get through, is the cabin a good place to stay."
As an all-domain luxury off-road SUV, the 2027 Zongheng G700 relies on the Zongheng GAIA all-domain intelligent control system and, with features such as the Kunpeng Super Hybrid CDM-O, internal high-pressure integrated frame, standard three locks across the lineup, and XWD-S super fully automatic intelligent four-wheel drive, translates track technology accumulation into whole-vehicle reliability and formidable all-terrain performance, demonstrating the demeanor of a "land strongman." X+18 and Zongheng Conquest Mode further unleash hardcore off-road potential across all scenarios. In terms of energy replenishment, the new vehicle is equipped with a 59.45kWh CATL battery, raising CLTC pure electric range to 260km and comprehensive range to more than 1400km. Daily commuting can be done purely on electricity, and long-distance travel no longer comes with range anxiety.
It is worth noting that at a time when intelligent driving and smart cockpits have become the protagonists of launch events, Zongheng still places the three locks, internal high-pressure integrated frame, and XWD-S super fully automatic intelligent four-wheel drive at the core of its narrative. This is not conservatism: the torsional rigidity and structural strength provided by the body-on-frame chassis are the "bulletproof vest" for the battery pack and intelligent driving hardware, and also the skeleton of an off-road vehicle. Driver assistance can identify obstacles and actively avoid them, but it cannot solve body deformation, underbody impacts, or collisions; in no-man's lands, signal blind zones, or extreme temperatures, electronic control systems may fail for various reasons, while mechanical structures remain reliable. Intelligence can expand the upper limit of an off-road vehicle's capability, but what determines its lower limit is still mechanics.
Based on users' all-scenario travel needs, Zongheng makes off-road driving feel like first class. The 2027 Zongheng G700 introduces Huawei Qiankun Intelligent Driving ADS 5. Higher-end models are equipped with 33 high-precision sensors and an 896-line lidar, combining industry-leading driver assistance with the Zongheng Inspiration Cockpit and Doubao large model to break the conventional impression that "hardcore off-road is not intelligent." Dual zero-gravity seats, a 20-speaker Lexicon system, 64-color ambient lighting, and the million-yuan-class suspension experience brought by CDC + air suspension fully implant first-class luxury into the vehicle. The new vehicle dissolves driving pressure with advanced intelligent features, soothes the irritability of the road with an elevated cabin experience, brings every driver and passenger an undifferentiated refined experience, and, with the product philosophy of "one car, two lifestyles," reconstructs the value paradigm of all-domain luxury off-road.
At the same time, the Zongheng brand also awarded emergency navigation experience qualification certificates to the first batch of owners, marking that amphibious off-road has officially moved from technical exploration to mass-production delivery. Relying on Ark amphibious technology, the Zongheng G700 Supreme Navigation Edition has successively completed multiple extreme scenario verifications, including crossing the Yangtze River and rescue operations on the Min River, achieving water-land cross-medium mobility and further broadening the imaginative boundaries of off-road scenarios.
User co-creation ecosystem upgraded, accumulating shared memories exclusive to Zongheng users
In order to establish deep emotional connections with users and a sense of brand belonging, the Zongheng brand launched the annual exploration co-creation IP "Realm of Zongheng," implemented around three major directions: public welfare protection, user co-creation, and experiential exploration. It links user actions such as the Great Power Border Loop and Seeing the Most Beautiful China with diverse outdoor lifestyle experiences, promoting users to transform from product users and outdoor activity participants into co-creators of the brand story, accumulating in real participation shared memories exclusive to the Zongheng user community, and building a brand-user community of coexistence among people, cars, and nature.
From ecological protection in Hoh Xil and ecological restoration for desert control along the Yellow River, to the "Return of the Cheetah" public welfare initiative and user guardianship at Mount Kailash, the Zongheng brand continues to fulfill corporate social responsibility, deeply combining hardcore product strength, brand humanistic warmth, and user co-creation actions to jointly shape the brand culture foundation of "exploration, innovation, fearlessness, and composure."
Summary: In 2026, when Chinese brands already occupy about 70% of the off-road niche market, the power to define luxury off-road is shifting: it is no longer determined only by displacement, wheelbase, and wading depth, but by whether a car can handle both weekdays and weekends. Against this backdrop, the value coordinates of luxury off-road are also being rewritten—what measures whether a car is luxurious enough is no longer only how difficult a road it can conquer, but how many people it can enable to set off at any time.
From its global debut in Dubai in November 2025 to entering multiple markets such as Saudi Arabia, the UAE, and Mexico in less than a year, the path of the Zongheng G700 is also a microcosm of the overseas path of Chinese luxury off-road: no longer entering through low prices, but competing on the same stage with Japanese and European flagships in the Middle East and Latin American markets through hybrids, intelligence, and longer-cycle warranty commitments. In the future, the Zongheng brand will, with an unchanging guardian spirit and continuously evolving product strength, walk shoulder to shoulder with millions of users around the world, journeying beyond boundaries across mountains and seas, and galloping freely across the world.
