On December 31, 2025, FAW Toyota held a smart electric bZ dual-car renewal launch event; it announced that the limited-time renewal prices of the bZ3 Smart Enjoy Family JOY version and the bZ3 Smart Enjoy Family PRO version are 93,800 yuan and 103,800 yuan respectively. At the same time, users who place orders between January 1 and January 31, 2026, can additionally enjoy a limited-time 4,000 yuan Spring Festival purchase tax subsidy, or financial policy benefits including 0 down payment, 2-5 years low interest; a 5-year loan with 0 down payment and 0 interest for the first two years and low interest for the last three years, and the "5 free 2" policy.
The bZ5 launches a Spring Festival special price, with 6 trim levels priced from 120,800 yuan to 190,800 yuan. Users who place orders between January 1 and January 31, 2026, can enjoy a 4,000 yuan Spring Festival purchase tax subsidy or financial policy benefits starting from 0 down payment with 2-5 years low interest, and replacement users can additionally enjoy a 4,000 yuan replacement subsidy.
As Toyota's first global all-electric sedan, the FAW Toyota bZ3 has accumulated nearly 100,000 sales since its launch in April 2023, firmly holding its place in the mainstream joint-venture pure electric lineup, and further strengthening its safety foundation with an excellent record of zero battery accidents. The FAW Toyota bZ3 Smart Enjoy Family released this time focuses on the three core dimensions of "smart, enjoyment, and family," perfectly unifying smart technology with family warmth and interpreting the original design intention of "family joy."
In terms of "smart," the Toyota Pilot advanced driving assistance integrates the Momenta 5.0 urban assisted driving system and the Toyota TSS3.0 Toyota Safety Sense system, bringing a smarter and safer intelligent driving assistance experience. The system has been verified over more than 2 billion kilometers and is equipped with 32 intelligent perception hardware components including LiDAR and a 544 TOPS high-computing-power chip, calmly handling complex road conditions. The ILPP memory parking driving assistance function has a memory route of up to 3,000 meters and can learn and remember 100 parking spaces, making parking no longer difficult.
In terms of "enjoyment," the cabin adopts a wraparound design, creating a spacious and relaxed atmosphere; the 15.6-inch smart large screen is equipped with the Yuanbao AI large data model, which can accurately understand commands and realize intelligent services such as restaurant search and parking space search, making driving calm and enjoyable.
In terms of "family," based on the e-TNGA pure electric platform, it provides 360° all-round safety protection and is equipped with 8 SRS airbags. Battery safety is taken to the extreme with five layers of protection, and it further innovatively achieves redundant backup for the four major systems of braking, parking, steering, and motor, providing family-like peace of mind.
With the release of the bZ3 Smart Enjoy Family, FAW Toyota has formed a more competitive "twin stars" lineup in the pure electric field; and the other "star" is the bZ5.
The FAW Toyota bZ5 has five core values: all-angle good looks, all-guard safety, all-immersive smart cabin, all-scenario intelligent driving assistance, and all-assurance QDR. In terms of originality, the bZ5 is Toyota's first product developed through localized original development, and through full-process forward development, it has verified high safety and high quality; in terms of safety, the bZ5 inherits strict Toyota standards and excellent full-industry-chain manufacturing quality, and with the outstanding performance of "the first pure electric car for real-person deep-water escape test" and "the industry's only first car for real-person high-speed collision test," it reaches a new height in automotive safety.
This time, FAW Toyota's bZ dual cars make Toyota pure electric vehicles within reach at accessible prices, fully demonstrating sincerity; for users, it means enjoying a higher-quality pure electric experience with a lower threshold and opening a beautiful new life of mobility.
