As the second-generation family flagship natively co-created by Dongfeng and Huawei Qiankun's full-stack capabilities, the Yijing X9 has continuously generated buzz in the 300,000-yuan-class large six-seat SUV segment since its official launch on September 24, with firm orders exceeding 9,157 units within 24 hours of launch. With Huawei Qiankun's full-stack intelligent capabilities, segment-leading flagship configurations, and sincere pricing, the Yijing X9 has become a phenomenon-level model in the high-end family market. As orders rapidly climbed, "When can I get my car?" became the most frequently asked question in user communities, and a long Weibo post recently published by Zeng Qinglin, brand general manager of Yijing Auto, presented the delivery pressure and commitment to quality behind the hot sales honestly to the public.
In this Weibo post, which resonated widely among users, Zeng Qinglin said bluntly that the comments section, private messages, and screenshots forwarded by store colleagues were all filled with users urging delivery. As an automotive veteran with experience across the entire chain of R&D, production, and sales, he admitted that "being chased for delivery is not a good feeling," sincerely apologized for making users wait so long, and deeply appreciated the heavy trust users had placed in the brand. This candid statement did not avoid the reality of delivery delays, but instead made many waiting users feel the warmth of being valued.
In fact, the strong sales of the Yijing X9 had already laid the groundwork for delivery pressure. From more than 20,000 pre-orders within 24 hours of presale to firm orders rapidly surging after the official launch, the Yijing X9, with core values including the standard Huawei Qiankun ADS 5 intelligent driving system, HarmonyOS Cockpit 6, Tianqiong Zhidun safety architecture, and lifetime warranty for the entire vehicle and three electric systems, precisely hit the consumption needs of high-end family users, and production ramp-up and delivery pace consequently became the core test for the brand after launch.
Facing users' eager expectations, the entire Yijing system has entered a delivery sprint. Zeng Qinglin also shared the latest progress on Weibo: customized models have gradually begun production and are about to enter the shipping stage. The delivery cycle for customized models is longer, partly due to the parts preparation cycle and partly because the brand's internal quality verification and control standards are strict. Newly added customized configurations must complete a full set of production and quality verification before mass production is allowed. At present, the relevant verification work has been completed, and parts preparation is also fully in place.
Behind this efficient progress is a rigid working mechanism from top to bottom. According to disclosures, Wang Junjun, chairman of Yijing Auto, and brand general manager Zeng Qinglin lead daily meetings with the production system to supervise and implement vehicle shipping matters as a priority. Once a bottleneck is found, they require it to be handled and resolved the same day, never overnight. At present, the factory, logistics, and delivery teams are all operating around the clock, and daily logistics shipping volume and terminal delivery volume will steadily increase going forward.
While accelerating across the entire chain, Zeng Qinglin emphasized in the Weibo post a bottom line that must not be crossed: "Speeding up delivery cannot come at the cost of sacrificing quality." This philosophy is not just a verbal statement. As a flagship product deeply co-created by Dongfeng and Huawei, the Yijing X9 established a strict quality control system during the R&D stage, with Huawei deeply empowering 23 vehicle verification standards and methods, and multiple indicators ranking in the industry's first tier. The Yijing Chengdu factory strictly follows Huawei's quality control standards. Every vehicle must undergo multiple rounds of off-line inspections. Even if consumers have to wait a few more days, and even if the brand chooses to pay more overtime points, it strives to ensure that every vehicle delivered to users is in perfect quality.
The long-termism of a new brand is often hidden in the details. From the co-creation model of joint definition, joint development, and joint office work, to direct user engagement and open, transparent delivery communication, to the adherence to "making way for quality with speed," Yijing is reshaping the relationship between a brand-new high-end brand and its users through practical action. Order numbers confirm the market's recognition of product strength, while this candor and restraint during the delivery period further demonstrate the brand's confidence in pursuing long-term development. When the industry competes over delivery speed, what is faster than delivery is the response to users' voices, and what is more precious than timely response is reverence for and adherence to quality.
