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This year, Lamborghini has achieved full hybridization across its three major model lines. Alongside this progress, the Lamborghini Polo Storico classic car restoration center has also reached its tenth anniversary. To mark this important milestone, Lamborghini will launch a series of events to celebrate.
Classic car restoration is, in fact, an important part of automotive culture as well. "Over the past decade, the Lamborghini Polo Storico classic car restoration center has set an industry benchmark in promoting and preserving the brand's heritage. We commemorate this milestone to pay tribute to the passion that gives our vehicles their unique charm and drives us toward the future. We want to celebrate together with our customers and collectors, because they play a vital role in carrying forward our automotive tradition. The Lamborghini Polo Storico classic car restoration center will continue to grow and play an even more central role in preserving the brand's historical heritage and maintaining today's Lamborghini products, which are also destined to become the classics of the future." Federico Foschini, Chief Marketing and Sales Officer of Automobili Lamborghini, explained the significance of the commemorative activities.
The tenth-anniversary celebrations of the Lamborghini Polo Storico classic car restoration center will run throughout the year: the first commemorative gathering was held in St. Moritz on February 21, where Lamborghini invited brand enthusiasts to gather together and also hosted the St. Moritz International Concours of Elegance classic car show, featuring two historic Lamborghini models from private collectors.
The second event will be the inaugural Anantara Concours of Elegance classic car show in Rome from April 24 to 27; the third event will be the Concours of Elegance classic car show held in Pebble Beach, California, from August 16 to 18; and the final event will be from October 23 to 26, when the Lamborghini Polo Storico classic car restoration center will appear at the Auto e Moto d'Epoca exhibition.
In addition to the four main events, the Lamborghini Polo Storico classic car restoration center will also promote regular activities throughout the year, including receiving customers at dealerships and providing the support needed for customers to participate in concours of elegance classic car shows and other exclusive events.
In addition, the Lamborghini Polo Storico classic car restoration center will also participate in Lamborghini brand day events held in countries such as the United Kingdom and Japan.
As another manifestation of a mature automotive market, overseas classic car culture has a long history. In China, there is also no shortage of classic car enthusiasts engaged in private collections, but at present there are no such events in the country, and vehicle renovation is also limited to areas such as tires and other components. From the perspective of brand culture, this kind of classic car restoration not only has an undeveloped market, but also has profound significance for brand continuity.
Judging from the current development of the domestic market, full-vehicle restoration is a blue ocean market that has not yet been developed. According to DeepSeek search results, the market capacity can reach a scale of one trillion, but judging from domestic vehicle scrapping policies and full-vehicle restoration prices, whether this blue ocean can be opened up remains uncertain.
In contrast, the Lamborghini Polo Storico classic car restoration center, as the brand's factory restoration center, also accepts restoration applications for private vehicles, but the vehicles must meet strict model certification and historical value standards.
After accepting restoration work for qualifying models, the Lamborghini Polo Storico classic car restoration center first retrieves historical archives, verifies the vehicle identification number, and finds the original design drawings, factory configuration, and other materials to ensure that the restoration direction conforms to factory standards.
After obtaining the relevant information, the Lamborghini Polo Storico classic car restoration center will formulate a restoration plan based on the vehicle's condition, covering full-dimensional restoration of the body, powertrain, cabin, and other aspects, and the restoration process is also carried out according to strict factory standards, without involving modification or performance upgrades.
After the restoration work is completed, the vehicle will undergo a series of certification processes such as performance testing and will ultimately be provided with an official certificate of authentication. The restoration of a classic model not only takes thousands or even tens of thousands of hours, but the restoration cost is also very high—the restoration cost can even buy a new car currently on sale.
However, in addition to the collectible value of Lamborghini classic cars, the emotional value of being able to restore a classic car through reconstruction is something that buying a new car cannot match for the owner. For the Lamborghini Polo Storico classic car restoration center, the value of its existence is not merely that of a vehicle restoration department; more importantly, it has left a sufficiently deep footprint in Lamborghini's development history and enables "history" to live on in reality.
Author: Liu Ying LY
